Umbro's Current Brand Market Positioning Moodboard

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This my first draft of the Current Brand Market Position and Competitors moodboard. I have now realised that I may need to redo/edit this moodboard as it doesn't emphasise the current competitors which Umbro has. However, the initial theme is clear that football is what Umbro currently and have always specialised in, and I believe still strongly pride themselves as a brand on. They have had success previously when they were owned by Nike, they sponsored England's football kits as well as many other teams in the Premier League, therefore sales were much higher as the sponsorships were seen much more regularly on the pitch, both shown on television, and in real life. Since Nike sold Umbro to Iconix Brand Group in 2012, Nike have taken over most of these sponsorships. Umbro currently only sponsor Bournemouth, West Ham and Everton in the Premier League today. Resorting in a lack of sales due to appearing less on the pitch. The football products are the only attire on the Umbro website which are full price, and the football boots are still considerably steeper in price than the rest of the garments, suggesting that they still make quality performance gear. But, with competitors such as Adidas and Nike which have considerably more sponsorships, high quality performance and fashionable attire, brand loyalty; all results in Umbro's to deterioratation. 

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