fashion management and marketing

Strengths Umbro’s strong points are definitely football apparel. Umbro are still kitting out many football teams every year; including England, Chelsea. The football boots which they manufacture are high quality and stick to the roots of the brand as they still make the original football boots which helped the brand excel. Although the different sections of Umbro apparel are not as clear and defined as they could be, they still sell a large variety of products. The price point is also another strength to the consumer, most products are largely discounted and the ones that are not, are still very reasonable. The more expensive products are the boots which is understandable as they are high quality. Collaborations with Missguided and Off White are intriguing and widen the target audience. Weaknesses Some negatives with Umbro’s brand position include the lack of advertisements on and offline. They need to promote their products otherwise it will result in the brand declining ...