fashion management and marketing

This is my second drafted moodboard for Umbro's current position but focussing on collaborations they have done. Umbro have collaborated with many other brands, both high end and budget, all fairly unheard of evidently from the primary research results. Umbro have collaborated with big names such as Palace, Vetements, Off White and budget brands such as Missguided, House of Hollands. These brands can reflect where Umbro's intentions lie in terms of rejuvenating itself, however with the success rate being fairly low, it is unclear what Umbro's next plan is.

This my first draft of the Current Brand Market Position and Competitors moodboard. I have now realised that I may need to redo/edit this moodboard as it doesn't emphasise the current competitors which Umbro has. However, the initial theme is clear that football is what Umbro currently and have always specialised in, and I believe still strongly pride themselves as a brand on. They have had success previously when they were owned by Nike, they sponsored England's football kits as well as many other teams in the Premier League, therefore sales were much higher as the sponsorships were seen much more regularly on the pitch, both shown on television, and in real life. Since Nike sold Umbro to Iconix Brand Group in 2012, Nike have taken over most of these sponsorships. Umbro currently only sponsor Bournemouth, West Ham and Everton in the Premier League today. Resorting in a lack of sales due to appearing less on the pitch. The football products are the only attire on the Umbro we...