SECOND BRAND POSITIONING MOODBOARD - COLLABORATIONS

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This is my second drafted moodboard for Umbro's current position but focussing on collaborations they have done. Umbro have collaborated with many other brands, both high end and budget, all fairly unheard of evidently from the primary research results. Umbro have collaborated with big names such as Palace, Vetements, Off White and budget brands such as Missguided, House of Hollands. These brands can reflect where Umbro's intentions lie in terms of rejuvenating itself, however with the success rate being fairly low, it is unclear what Umbro's next plan is.

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