Political In terms of political issues surrounding Umbro, most of their factories in which their products are manufactured are in China and Hong Kong, and has been this way since 1999. Therefore political happenings such as Brexit are not going to effect the manufacturing and importing process of their products. Although using factories in China is cheaper for the company, some negatives may include a job loss in the UK for those in the fashion industry as Umbro previously manufactured their products in the UK. Economical Economical performance within Umbro is currently low, there are clear issues including annual revenue, stock pricing and pricing of products. According to campaignlive.co.uk , Nike bought Umbro for over 500 million dollars in 2007, there was a glimpse of hope for the brand, however, in 2009 Nike announced that they had to take an impairment charge of 401 million dollars as the company’s future cash flow had fallen below the levels Nike had expected. Anot
Nike would not be more fashionable than Adidas. Right?
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