Sustainability Research. - Odegon Tags

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Odegon-Deo Tags

 Umbro have used this new micro technology to attract and destroy the molecules responsible for body odour, which are used by professional athletes and footballers across the world. 
These tags remain in the jacket and are featured in the pro training jacket range.
They are chemical free and overall environmentally friendly.
“We are always looking for innovative ways to enhance our performance product and Odegon's DeoTag technology offers a clear benefit to athletes.”  
https://www.odegon.com/news/umbro-includes-innovative-odour-destroying-technology-in-new-pro-training-jacket-range/

However, Umbro is ranked E on rankabrand.org which is extremely low and negative on how the brand is perceived by the public.
Neither Umbro nor Iconix Brand Group (Umbro´s brand owner since 2013) does openly communicate its carbon emissions policy, if indeed it has one. Sustainability information should be easily accessible to enable consumers to make more responsible choices. Suggests that they have something to hide.

Since selling Umbro to Iconix Brand Group, Nike have excelled in ranking and increased from D to C, Nike now have good performance in terms of child labour, 100% equality practice and they have signed the cotton pledge to not use uzbe. 

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