Proposed Consumer Demographic Moodboard

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Moodboard 5: This moodboard shows the demographic that Umbro could adhere to. The hype beast entrepreneur culture would find the limited edition and exclusive drops intriguing and raise huge awareness through social media about it. Which would help to spread to a generation z audience with a huge interest in streetwear fashion. I also don't think that Umbro should isolate its current football orientated market, therefore creating football kits and boots which are exclusive to UK buyers would be a great marketing technique reminding this audience of Umbro's heritage.

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