Advertising Campaigns thedrum.com is a website that keeps you up to date with all the latest marketing and advertising campaigns for many brands. The last advertisement they have recollection of for Umbro is the 'Men in Black' short film advertising the Velocita football boots, however this was 6 months ago, and no advertising since. This can possibly suggest the lack of funds which Umbro have in the advertising and marketing department. The Drum show that there had only been 4 advertising campaigns in the last 4 years and two of those are from 4 years ago. This print advertisement for Umbro was published 6 years ago, just after Nike took over to sponsor England. The play on words is mocking Nike in a way 'we just did it', playing on Nikes logo. After this point, I believe is when Umbro's advertising decreased, sponsoring the England team has huge press for Umbro and suddenly that is all lost, and people end up forgetting about the brand as they aren...
Here are some examples of the Umbro's stock on their own website. It is clear to see that they are struggling to sell these items at full price hence why they are much cheaper and between 30-50% off. It can suggest that the audience will not buy Umbro for the original steeper price but will instead settle for this cheaper price. Shows that they are struggling to sell the majority of their stock, particularly those which have a more casual vibe. Sportswear brands which are more successful in terms of releasing casual wear items are Nike and Adidas. This is evident through questionnaire results stating that the public would rather buy Nike or Adidas. This also evident on these brands' websites as a lot of there stock is still full price, perhaps suggesting that their audience will still buy their products at the original retail price as the are buying into luxury items.
Comments
Post a Comment