Existing Examples of Pop-Up Shops

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Nike and Adidas have both previously opened several pop-up shops all over the world in a way in entice their audience in unique ways. The shape being a shoe box intrigues shoe fanatics to take a lot inside but more importantly, want to take a picture and post it online. This then creates more audience engagement and raises huge awareness for the brands online. These pop up stores also include limited edition stock which intrigues a younger generation Z entrepreneur who thrive from exclusivity.

 Nike have recently opened a pop-up shop with SNKRS which includes technology to intrigue a gen z audience and increase engagement and sales. They released an app which goes hand in hand with the store; for example it allows you to purchase stuff from a vending machine, a new and unique way of selling exclusive items. 'the company has a vending machine that serves SNKRS- and Atlanta-themed swag for free, such as stickers, pins and smartphone cases. To do that, you just have to scan your Nike+ Pass, a QR code that can be found in the profile section of your SNKRS app.'

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