Current Consumer Demographics Moodboard

-
Moodboard 2:  This moodboard shows Umbros current consumer demographics, those with huge interest in football, players that they sponsor. Younger kids as the pricing is cheap. Those who shop in sports direct as they stock Umbro. Those from the UK as that is where Umbro originated from, and Brazil, and similar places over seas which Umbro also sponsor.

Comments

Post a Comment

Popular posts from this blog

Updated Brand Positioning Map

-
Image
I edited my brand positioning map as I wanted to show a higher performance based brand, in this case I chose Under Armour who cater specifically for performance gear. I would have placed Umbro as lower in price than Under Armour, but since they have done collaborations with Vetements, Off-White and other high end brands, I figured they had to be placed slightly higher than Under Armour. 
Read more

Advertising Campaigns.

-
Image
Advertising Campaigns thedrum.com  is a website that keeps you up to date with all the latest marketing and advertising campaigns for many brands. The last advertisement they have recollection of for Umbro is the 'Men in Black' short film advertising the Velocita football boots, however this was 6 months ago, and no advertising since. This can possibly suggest the lack of funds which Umbro have in the advertising and marketing department.  The Drum show that there had only been 4 advertising campaigns in the last 4 years and two of those are from 4 years ago.  This print advertisement for Umbro was published 6 years ago, just after Nike took over to sponsor England. The play on words is mocking Nike in a way 'we just did it', playing on Nikes logo. After this point, I believe is when Umbro's advertising decreased, sponsoring the England team has huge press for Umbro and suddenly that is all lost, and people end up forgetting about the brand as they aren...
Read more

Finalised Brand Marketing Report

-
Umbro Brand Marketing Report Here is the link to my report on ISSU. I think overall I am pleased with what I have discovered and proposed. I have researched severely into Umbro and I believe I have bettered my knowledge on the brand, the positives and negatives that surround it. I have gone through many websites and statistics and found out a lot of evidence to back up my points which I think has worked well. My layout was simple and this was intentional, I wanted to focus more on the body of the report as that is the most important part.  However, I think that I could’ve definitely spaced out my research, particularly on my blog and given myself more time. I could’ve worked on my fonts a bit better, I’m unsure on the title fonts which I have used and could’ve spent more time deciding on this. My bibliography is alphabetised  although, I forgot to change the format when I pasted it into InDesign and the titles of the articles are not in italics. Therefore I should’ve do...
Read more