Advertising Campaigns.

Advertising Campaigns

thedrum.com is a website that keeps you up to date with all the latest marketing and advertising campaigns for many brands. The last advertisement they have recollection of for Umbro is the 'Men in Black' short film advertising the Velocita football boots, however this was 6 months ago, and no advertising since. This can possibly suggest the lack of funds which Umbro have in the advertising and marketing department. 

The Drum show that there had only been 4 advertising campaigns in the last 4 years and two of those are from 4 years ago. 

This print advertisement for Umbro was published 6 years ago, just after Nike took over to sponsor England. The play on words is mocking Nike in a way 'we just did it', playing on Nikes logo. After this point, I believe is when Umbro's advertising decreased, sponsoring the England team has huge press for Umbro and suddenly that is all lost, and people end up forgetting about the brand as they aren't seeing it on the kits as often anymore. Nike became more popular, being seen on the pitch more regularly, they have excelled as a brand, whilst Umbro have declined.