WHO ARE UMBRO?
Umbro are a sportswear brand which dominantly focus on creating football equipment as well as other kinds of apparel, with a smaller area being casual wear. They are part of the subsidiary Iconix Brand Group and have been since 2012. Prior to this, they were part of Nike. Iconix Brand Group also own companies such as; Lee Cooper and Mudd.
Umbro originally started creating football kits for many teams, and continue to do so today, they had their debut football kit in 1934 during the FA Cup when both Manchester City and Portsmouth played in kits created by the company. Years after many other teams were wearing gear by Umbro such as Manchester United and Sheffield United, as they were growing, Umbro gained opportunities to branch out and create attire for other sports. In the 1950's Umbro supplied the entire British team in the Olympics and continued to do so for 20 more years, and also started to supply for tennis as well, this was particularly in collaboration with player Ted Tinling. Although they branched out in other areas, football is what Umbro are most famous for. England won the World Cup in 1966 wearing kits which were made by Umbro. England then signed another deal with Umbro in 1984 to have their kits made by them, and soon after the brand started to design their own football boots; these excelled with success as they were much more affordable than the ones Adidas had on the market, and Michael Owen and Alan Shearer were added to the list of footballer's which were sponsored by them.
Nike bought Umbro in 2007 and stayed with them until 2012 which is when Iconix Brand Group took over. Nike sold Umbro so that they could stay focussed on their own brands. From here, Umbro continued to supply kits for various teams over many years.
Today, Umbro continue in the football field, although they have had a comeback recently in mainstream fashion through collaborations with various popular brands such as Vetements, Urban Outfitters, Off White, House of Holland. Which has helped the brand excel and adhere to a wider target market, those who have less of an interest in football and the brands roots. Although their are other collaborations which still keep a very clear football link between items; e.g the Patti collaboration and LMC.
REFERENCES
https://www.umbro.co.uk (Accessed on 8th January 2019)
https://www.umbro.com/en-ww/about-umbro/ (Accessed on 8th January 2019)
Umbro originally started creating football kits for many teams, and continue to do so today, they had their debut football kit in 1934 during the FA Cup when both Manchester City and Portsmouth played in kits created by the company. Years after many other teams were wearing gear by Umbro such as Manchester United and Sheffield United, as they were growing, Umbro gained opportunities to branch out and create attire for other sports. In the 1950's Umbro supplied the entire British team in the Olympics and continued to do so for 20 more years, and also started to supply for tennis as well, this was particularly in collaboration with player Ted Tinling. Although they branched out in other areas, football is what Umbro are most famous for. England won the World Cup in 1966 wearing kits which were made by Umbro. England then signed another deal with Umbro in 1984 to have their kits made by them, and soon after the brand started to design their own football boots; these excelled with success as they were much more affordable than the ones Adidas had on the market, and Michael Owen and Alan Shearer were added to the list of footballer's which were sponsored by them.
Nike bought Umbro in 2007 and stayed with them until 2012 which is when Iconix Brand Group took over. Nike sold Umbro so that they could stay focussed on their own brands. From here, Umbro continued to supply kits for various teams over many years.
Today, Umbro continue in the football field, although they have had a comeback recently in mainstream fashion through collaborations with various popular brands such as Vetements, Urban Outfitters, Off White, House of Holland. Which has helped the brand excel and adhere to a wider target market, those who have less of an interest in football and the brands roots. Although their are other collaborations which still keep a very clear football link between items; e.g the Patti collaboration and LMC.
REFERENCES
https://www.umbro.co.uk (Accessed on 8th January 2019)
https://www.umbro.com/en-ww/about-umbro/ (Accessed on 8th January 2019)
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